Building a successful brand

Building a successful brand

How do you create an identity and build a successful brand for your business? It all starts with asking a series of questions to get at the root of what you want your identity to be and to whom you wish to communicate your message. First, think about how you want your...
Six Reasons Why Your Business Needs to Be on Social Media

Six Reasons Why Your Business Needs to Be on Social Media

I’m guessing at the year, but it had to be around 2008. I was sitting on my backyard patio with two of my very best friends, enjoying a warm summer night and a glass of one of Michigan’s finest wines, when one of them asked, “So, are you on Facebook?”

“What, are you kidding?” I asked rhetorically. “I don’t have time for that crap.”

Little did I know, here I would be, nearly a decade later, telling you why you — and your business — better make time for it. . . .