Why you need to bother with branding
The idea of branding can conjure up a number of negative thoughts for a business owner: Branding takes research. Branding requires creativity and the brainstorming of new ideas. Branding uses valuable time that could be spent manufacturing product, serving customers,...
Six Reasons Why Your Business Needs to Be on Social Media
I’m guessing at the year, but it had to be around 2008. I was sitting on my backyard patio with two of my very best friends, enjoying a warm summer night and a glass of one of Michigan’s finest wines, when one of them asked, “So, are you on Facebook?”
“What, are you kidding?” I asked rhetorically. “I don’t have time for that crap.”
Little did I know, here I would be, nearly a decade later, telling you why you — and your business — better make time for it. . . .