Virtually everyone is making the same mistake with their content and the message it needs to send to their potential customers and clients. . . .
This particular article is going to be pretty different from many of my previous ones. Of course, I’m a little different — both professionally and personally. I like to think that’s usually in a good way — and that mindset is at the heart of this article, no pun intended. And I suppose I should warn you… This article is going to start off pretty damn personal, but it’s going end with some important lessons that can extend from our personal lives into every part of lives — including our entrepreneurial endeavors.
I know I’m already sounding cryptic — so let’s start at the beginning. . . .
It was the best of times. It was the worst of times.
Yes, there is a tale of two Pats… or perhaps it’s better to say, there are two tales of the one Pat. Because everything in life DOES have two sides to it, two perspectives: one can be negative, pessimistic, and hopeless; the other — positive, optimistic, and hopeful. Which tale should be told? Which tale should be lived?