This particular article is going to be pretty different from many of my previous ones. Of course, I’m a little different — both professionally and personally. I like to think that’s usually in a good way — and that mindset is at the heart of this article, no pun intended. And I suppose I should warn you… This article is going to start off pretty damn personal, but it’s going end with some important lessons that can extend from our personal lives into every part of lives — including our entrepreneurial endeavors.
I know I’m already sounding cryptic — so let’s start at the beginning. . . .
It was the best of times. It was the worst of times.
Yes, there is a tale of two Pats… or perhaps it’s better to say, there are two tales of the one Pat. Because everything in life DOES have two sides to it, two perspectives: one can be negative, pessimistic, and hopeless; the other — positive, optimistic, and hopeful. Which tale should be told? Which tale should be lived?
Time. It’s precious, because it’s limited. We all have the same 24 hours a day — but only 24 hours a day — to do everything we want to do. Due to time’s finite nature, its management is critical. . . .
I’m guessing at the year, but it had to be around 2008. I was sitting on my backyard patio with two of my very best friends, enjoying a warm summer night and a glass of one of Michigan’s finest wines, when one of them asked, “So, are you on Facebook?”
“What, are you kidding?” I asked rhetorically. “I don’t have time for that crap.”
Little did I know, here I would be, nearly a decade later, telling you why you — and your business — better make time for it. . . .